UPDATE 6/22/09: Aeroroot was one of four bands to make it from this weekend’s competition in California to the finals at the Rock and Roll Hall of Fame in Cleveland on Oct. 3.
“It was more humbling than anything else,” lead vocalist Clint Landis, Frontier’s chief marketing officer, said of the outcome.
Aeroroot performed at The Key Club on Sunset Boulevard in West Hollywood, Calif., on Saturday, beating the NBC network’s corporate band and other well-seasoned groups to get to the finals.
“We certainly were the least slick band there,” said lead guitarist Brett Karminski, Frontier’s brand manager. “We kind of felt a little bit out of place. Our only goal was to not mess up and to play as well as we could.”
The band’s raw performance apparently struck a chord with the three judges, who announced Aeroroot as the fourth and last group to make it into the finals.
“We heard, ‘and from Norway, Iowa,’ and that’s all we remember,” Karminski said.
Aeroroot performed the weekend before at Floodstock and the Relay for Life benefit, both in Cedar Rapids. Landis said they will likely take a break, but might do a few more gigs before October’s contest.
Other Aeroroot members are drummer Steve Krusie, Frontier’s director of public relations, and Tracy Tunwall, who plays bass guitar and sings backup vocals. Formerly vice president of human resources for Frontier, Tunwall is now an assistant professor at Mount Mercy College.
Here’s the previous post, before Aeroroot’s competition in California:
Great story here out of Frontier Natural Products Co-op in Norway, Iowa. Aeroroot, a band made up of co-op employees, has made it to the regional semi-finals of the 9th Annual FORTUNE Battle of the Corporate Bands.
Aeroroot will be playing in Cedar Rapids at Floodstock on June 13, before they leave for the competition in L.A. Drummer Steve Krusie said the band will play the same set at Floodstock as it will for the judging.
If you can’t catch them in Cedar Rapids, you can listen to the band here: http://www.aerorootband.com/listen.htm
Songs they entered in the competition were Voodoo on the Bayou, a cover of Cold Black Night and Dance with Me. Steve, who played in garage bands while a Kennedy High School student in the ’70’s, said all three songs are on the Web site.
Here is more info from Frontier:
Selected as one of 16 corporate bands to compete in regional semi-final events, Aeroroot will perform at The Key Club on Sunset Blvd. in West Hollywood, Calif., on June 20. Formerly the historic Gazarri’s nightclub, the venue earned its fame as the home of future rock and roll stars, including The Doors, Tina Turner and Van Halen.
“To be honest, if we thought we really had a chance, we would have been too nervous to even record our entry,” admits Clint Landis, lead vocalist and Chief Marketing Officer for Frontier Natural Products Co-op, which is located in the rural rolling hills and farm fields of eastern Iowa.
Aeroroot submitted its CD entry to the contest in March. A panel of representatives from the Rock and Roll Hall of Fame and Museum selected the final 16 bands, which include groups from such corporate giants as NBC, Symantec and Johnson & Johnson. At stake is an opportunity for the band to play in the final competition at the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio, on October 3, 2009.
Other Aeroroot members include lead guitarist Brett Karminski, Frontier Brand Manager, and Steve Krusie, Director of Public Relations, who plays drums and sings back-up vocals. Tracy Tunwall, formerly Vice President of Human Resources for Frontier – who is now assistant professor at Mount Mercy College – plays bass guitar and also sings back-up vocals.
Based in Norway, Iowa, Frontier Natural Products Co-op is best known for its broad variety of natural and organic products, including culinary herbs, spices, and seasoning mixes; bulk herbs, spices and teas; and pure aromatherapy products.
The name Aeroroot comes from the name of the herb arrowroot, one of the natural products Frontier produces. The spelling was changed as a nod to Rock and Roll Hall of Fame band Aerosmith. “We considered using lungwort, the name of another herb, but decided the images associated with that weren’t very attractive,” quips Krusie.
Formed five years ago during a lunch break in Frontier’s on-site organic café, Aeroroot intended only to provide entertainment for the annual holiday party. The performance was an overwhelming hit and with encouragement from Frontier employees, the band decided to stay together and began playing for charity functions, including fundraisers for the American Cancer Society and Juvenile Diabetes Research Foundation.
Before heading to L.A. for the 9th Annual FORTUNE Battle of the Corporate Bands semifinals, Aeroroot is slated to play its competition music set at 1:00 p.m. on June 13 at the Floodstock Festival in Cedar Rapids, Iowa, an outdoor benefit concert to assist in the recovery of the devastating eastern Iowa floods of 2008.
For more information about Frontier Natural Products Co-op, visit www.frontiercoop.com
For more on Aeroroot, see: www.aerorootband.com
The official Facebook page for the competition: http://www.facebook.com/pages/Cleveland/FORTUNE-Battle-of-the-Corporate-Bands/48405335963#